Web Design

At iCandy Design, we use the latest technology to build websites that are not only best in class, but also optimised for search and customised to meet your specific needs.

Whether you need an e-commerce solution, an integration project, a referral site, or something else entirely, we have the skills and expertise to build a strong digital foundation for your brand.

A Strong Digital Foundation

A strong digital foundation for your business can be achieved through a well-designed and well-functioning website. Here are some key characteristics that a website should have in order to provide a strong digital foundation for your business:

1. Purpose: Clearly define the purpose of your website and what you want it to achieve for your business. This will help guide the design and content of your site.
   
   
2. Target audience: Understand who your target audience is and what they need from your website. This will help you create a site that resonates with them and meets their needs.
   
   
3. Content & Structure: Develop high-quality, relevant, and informative content and structure that is valuable to your target audience. This will help establish your website as a trusted source of information and encourage users to return.
   
   
4. Design: Create a user-friendly design that is visually appealing and easy to navigate. This will help keep users on your site longer and increase the chances of them taking desired actions (e.g. contacting you, making a purchase, etc.).
   
   
5. Functionality: Ensure that your website is functional and performs well, with fast loading times and a responsive design that works well on all devices.
   
   

By focusing on these key characteristics, you can create a website that provides a strong digital foundation for your business and helps you effectively engage with your customers.

Bespoke Framework Development

There are a number of benefits to using a bespoke website development approach instead of a common framework, including:

1. Customisation
2. Flexibility
3. Performance
4. Security
5. Ownership

By creating you your own tailor-made website we can help you achieve your business goals.

User Experience (UX)

User experience (UX) refers to the overall experience of a person using a product or service, especially in terms of how easy or pleasing it is to use. Website UX includes the design, layout, and navigation of the site, as well as its speed and functionality. It is important to consider the needs and expectations of the target audience and to design and develop the website with those factors in mind.

Good UX is critical and can help increase user satisfaction and loyalty, ultimately leading to increased sales and conversions. 

Content Management System (CMS)

Clients often come to us with websites that are hardcoded, inaccessible or limited to off the shelf systems and templates that make it extremely difficult to grow their business and online presence.

With the constant requirement for regular, relevant content to stay competitive, it is extremely important that we provide our clients with a website that can be updated with ease and CMS provides full control to do so.

Optimised for Search

When a website is optimised for search, it means that it has been designed and developed with the goal of improving its ranking in search engine results pages (SERPs).  This gives organisations an improved chance that their website will be found by users when they search for relevant terms. This can help drive traffic to the website and potentially increase sales or conversions.