Search Engine Optimisation

Have you noticed a decrease in visitors to your site? How do you drive traffic to your website? At iCandy Design we have the answer, and it’s simple…

SEO (Search Engine Optimisation) is the process of optimising a websites content in order to improve its organic visibility in search engines. As an audience, we presume that listings on the first page of search engines are going to give the best information and therefore we tend to look no further. 75% of users never scroll past the first page of search results and therefore it is imperative that your website has adequate SEO Support Services.

The SEO Support Services we offer

SEO is an affordable and effective way to market your company’s website. We offer bespoke SEO support services - tailored with your specific requirements in mind. Our SEO support services comprise of:

- Keyword research & optimisation

Carrying out keyword research and focusing on the target market of your business, we are able to isolate certain keywords or terms that are going to help attract visitors to your website - and keep them there!

Relevant keywords will be used throughout the content (meta descriptions, title tags, alt tags etc.) to help improve search engine rankings for those given keywords or terms. This requires getting into the mind of your target audience to understand what they might search in Google.

- Keyword visibility & competitor analysis

Keyword visibility is an essential part of the SEO toolkit. This is the way we adapt and change our keywords to further rank your website within search engines. We will track 3 of your key competitors for those given terms, which we will then monitor and adjust in order to help your website rank above the rest!

Competitor analysis is particularly useful in understanding how your key terms are performing against your competitors, providing visibility on what can be adapted so that iCandy can help boost your results.

- SERPs (search engine results page) crawl

Carried out once a week, iCandy Design crawl the website to ensure any changes or issues presented such as missing meta descriptions, duplicate content, 4xx client errors are corrected and resolved for search engine visibility.

- Site speed optimisation

Users are more likely to stay on a page if it loads quickly. A page with a longer load time is likely to have a higher bounce rate, with a lower average time spent on a given page - these factors impact negatively on user experience. iCandy Design will monitor your page speeds and optimise areas suggested by Google including; compressing images, browser caching and more...

This helps to increase the overall load speed, and will benefit your website in the eyes of Google.

- Quarterly reports

Each quarter iCandy Design will provide a report based on all of the SEO work we have carried out, in order to demonstrate the results of our support and provide recommendations moving forward. This ensures maximum visibility as to how your website is performing within search engines such as Google, with a meeting to run through and discuss for future improvements. 

Why do I need SEO?

Technology is constantly changing and therefore it is important to keep up to date with the latest marketing tools to adapt to the changing online market. SEO support services provide a way in which this becomes possible. SEO is very beneficial, and works hand in hand with our SEO optimised responsive CMS system.

At iCandy Design we advise that our clients should have a fully responsive website and on-going SEO marketing support to ensure their website provides the best user experience and ranks positively in the eyes of Google. If your website is not performing well within search engines, then you are not receiving the maximum visibility your website has the potential to receive. This can be improved with the correct support, for a lasting result.