Why Your Sales Process Needs Optimisation
An effective sales process is the backbone of a successful business. Without a clear, repeatable and data-driven approach, businesses often miss opportunities, lose leads and struggle to scale.
At iCandy Design, we help you move beyond guesswork and into a structured, integrated system that delivers measurable results and supports ongoing business growth.
Benefits of Our Sales Consulting:
- Increase Conversion Rates: Turn more qualified leads into paying customers.
- Shorten Your Sales Cycle: Streamline your process to close deals faster.
- Improve Team Productivity: Equip your team with the right tools and training to maximise output.
- Enhance Lead Qualification: Focus efforts on the leads most likely to convert.
- Align Sales and Marketing: Create a seamless flow from lead generation to closed deals.
Our Strategic Sales Consulting Process
We take a holistic approach, analysing every stage of your sales funnel to identify bottlenecks and opportunities. Our proven process moves from a deep-dive audit to strategic implementation, ensuring lasting improvements.
Process Steps
1. Sales Funnel Audit and Analysis
We conduct a thorough review of your current sales activities, from lead sourcing to closing, to understand what’s working and what isn’t.
2. Strategy and Playbook Development
Based on our analysis, we create a customised sales playbook with clear steps, best practices and actionable strategies tailored to your business.
3. CRM Implementation and Optimisation
We help you choose, set up and optimise a CRM platform to manage your sales pipeline, automate tasks and provide real-time data insights.
4. Sales Training and Enablement
We equip your team with the skills, tools and confidence to execute the new strategy effectively, ensuring a smooth transition and long-term success.
What We Optimise: Key Sales Elements
A summary of the specific areas you can improve for a client. For example, We provide a comprehensive service that touches every key element of your sales function, ensuring no stone is left unturned in your pursuit of growth.
Frequently Asked Questions
How is sales consulting different from sales training?
Sales consulting focuses on your entire process, from strategy and technology to the sales funnel itself. While training is a key part of our service, we provide a holistic solution that transforms your entire system.
How long does a typical sales consulting project take?
The timeline varies depending on the scope of the project, but most engagements range from a few weeks for a targeted audit to several months for full strategy development and implementation. We provide a clear timeline after our initial consultation.
Can you help us choose and set up a CRM?
Yes. We have extensive experience with leading CRM platforms and can guide you through the selection process, then handle the complete setup and customisation to fit your new sales process.
How does sales consulting work with marketing?
We believe sales and marketing should be a single, unified process. Our consultants work to ensure your marketing efforts generate high-quality leads that seamlessly flow into a well-defined sales funnel, maximising the value of both departments.