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Competitive Gap Analysis

Discover Opportunities, Dominate Your Market.

Competitor review and gap analysis are done to give you a clear understanding of the commercial landscape your brand operates in. We go beyond simply identifying who your competitors are to provide deep insights into their products, marketing tactics and customer feedback. By understanding what you are dealing with, you are halfway to having the upper hand.

Decoration Shape

Why Competitive Gap Analysis is Important

Whether you are looking to gain new market share or retain the slice you dominate, understanding the strategies of your competitors is a crucial first step. A detailed competitive analysis helps you uncover what is working for them and, more importantly, where the untapped opportunities lie for your own business to grow.

Benefits:

  • Identify Your Unique Value Proposition: We help you clearly define and communicate the unique strengths of your product or service, positioning you to stand out from the crowd.
  • Discover Untapped Opportunities: We spot opportunities that no one else is making the most of yet, allowing you to be the first to fill the gap and capture new market share.
  • Benchmark Your Performance: By evaluating your competitors’ successes and failures, we can compare the potential performance of new initiatives and get a feel for their worth before you invest.
  • Leverage Customer Feedback: We analyse customer reviews of both your brand and your competitors to gather invaluable data, helping you understand market sentiment and improve your offerings.

Our process is not just about gathering data; it’s about translating that data into a clear, actionable plan. 

Our Competitive Gap Analysis Process

We move systematically from research to strategic recommendations, giving you the information you need to make confident decisions.

1. Landscape and Competitor Identification
We start by clearly identifying your direct and indirect competitors, mapping out the full commercial landscape relevant to your business. 

2. In-Depth Research and Data Collection
We conduct thorough research into your competitors' products, marketing strategies and digital presence, including analysis of how frequently they launch products, run promotions or offer discounts.

3. Gap Analysis and Opportunity Mapping
This is the core of the service. We compare your position to your competitors, identifying key gaps in the market and mapping out opportunities for you to exploit.

4. Strategic Recommendations
We provide a clear, actionable report with strategic recommendations on how to leverage your findings to enhance your value proposition, fill key gaps and outperform your competition.

Key Areas of Competitive Insight

We deliver a comprehensive view of your competitive landscape by analysing the most critical areas that impact your brand's performance and market position.

Marketing and Content Strategy

We analyse your competitors’ digital marketing tactics, content frequency and overall campaign strategy to understand their approach.

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Digital Channels and Platforms

We identify the channels and platforms where your competitors are most active, including social media, search and paid ads, to see where they are winning and where you should be present.

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Customer Experience and Feedback

We listen to what customers are saying by analysing online reviews, social media comments and feedback to uncover your competitors' strengths and weaknesses from the perspective of their audience.

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Value Proposition and Messaging

We break down how your competitors are positioning themselves and the messaging they use, giving you the insights you need to refine your own unique value proposition.

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Ready to Gain the Competitive Upper Hand?

Don't let your competitors define the market. Let's work together to uncover your unique advantages and build a strategy that puts you ahead of the competition.

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Frequently Asked Questions

What is the difference between a competitor review and a gap analysis?
A competitor review is a report on what your competitors are doing. A gap analysis is a strategic step that takes that information and compares it to your own position, identifying opportunities (gaps) in the market for you to fill.
How many competitors do you analyse?
How often should we gap analysis?
How do you get this information?
How does this help our marketing strategy?