Kusini Safaris

Kusini Safaris, a UK-based safari company, approached iCandy Design with the goal of creating a digital presence that accurately reflected their commitment to providing exceptional, privately guided African experiences.

The project involved a comprehensive redesign of their website, incorporating brand identity elements and optimising it for user experience and search engine visibility.

We focused on a clean, intuitive layout that prioritised navigation and made it easy for visitors to find the information they needed, whilst carefully considering the placement of visual elements to avoid distractions and ensuring that the website remained easy to use.

Deliverables

Brand Identity Development
Website Redesign
Content Strategy
Search Engine Optimisation (SEO)
Mobile Optimisation

“iCandy were very quick to understand what our business was about and what our digital marketing needs were. First stop, an impressive website that we can control and most importantly, communicates our message effectively. We are excited about continuing to develop our marketing strategy with iCandy.”

Paul Tickner
Kusini Safaris Owner

Visit Website

Building a Cohesive Brand

We developed a strong brand narrative for Kusini Safaris, aligning with their adventurous spirit and nature-focused values. This brand identity was integrated across their new, luxurious website, ensuring a visually-cohesive experience that resonates with their target audience.

Comprehensive Marketing Strategy

iCandy Design developed and implemented a comprehensive marketing strategy, including social media management, content marketing, SEO and targeted PPC campaigns. Our efforts now drive increased organic visibility, engage their audience, and are obtaining qualified traffic, helping attract more customers and bookings.

Brand in Print

We developed targeted print ads and informative leaflets to reach potential customers through relevant publications. Our communications materials were designed to be visually appealing and align with Kusini Safaris’ brand.