Sophie Flanagan Jewellery
Sophie Flanagan Fine Jewellery is a private, UK-based jeweller and GIA Applied Jewellery Professional, renowned for her passion for bespoke jewellery designs and exquisite quality.
This project involved a complete website redesign and brand evolution, aimed at creating a high-end platform that seamlessly integrated technical function from GIA slider tool. Our focus was to deliver an aesthetically stunning website that effectively showcases the quality and bespoke nature of the client's services.
Our goal was to create a highly visual site that harmoniously marries striking imagery with brand elements across all touchpoints. This new website also incorporates industry-specific resources that the previous platform could not support.
Deliverables
- Website design and build
- Evolved brand elements
- Technical function from GIA slider tool
- Search engine optimisation
- Mobile optimisation
Thanks to the fab team at iCandy Design!”
Sophie Flanagan
Sophie Flanagan Fine Jewellery
Designing a Powerful Website
The client previously used a WordPress platform that constrained her ability to showcase the brand due to its design limitations and clunky functional framework. This was resolved through the creation of a bespoke CMS with front end build by iCandy Design.
Our redesign also explored a range of fonts that were powerful on both website and across other digital platforms, such as social media. Additionally, the site now includes bespoke touches, such as gemmological illustrations, which can also be used across other marketing collateral to improve brand recognition.
We captured the essence of Sophie’s brand and translated it throughout the website. This cohesive approach gives a luxurious and high-end feel, conveying the quality and expertise of the brand to users.
Integration of the GIA Slider
The integration of the GIA Slider was crucial to the design and functionality of the Sophie Flanagan Fine Jewellery website. As a member of the GIA Institute, Sophie’s ability to feature the industry slider enhances her brand authority and provides a unique visual guide allowing her clients to better understand the options they must choose from.
