Haydown Kitchens
Haydown Kitchens is a premium kitchen designers based Stockbridge, Hampshire. Led by founders Chris and Lis Valenzia, they design and install exquisite high-end British and German kitchens.
For this project, Haydown Kitchens required a complete website redesign and a refined brand positioning strategy. Their previous website, whilst functional, failed to capture the essence of their brand, the premium quality of their kitchens and the expertise of the Haydown Kitchens team. Chris and Lis sought a website and marketing solution that mirrored their stunning showroom and bespoke kitchen design services that their customers could experience.
In addition to the website build, we implemented a robust and creative led marketing strategy, including email marketing, content creation, social media management, B2C lead generation and paid social ads. The objective was to increase brand awareness and strengthen their conversion rate by guiding clients through the awareness and consideration stages, with a specific emphasis on encouraging showroom visits and appointment bookings.
Deliverables
- Website Design and Build
- Brand Identity Development
- Video Content Creation
- Content Population Support
- Search Engine Optimisation
- Content Marketing Strategy
- Cross-Platform Campaigns
- Paid Social Ad Campaigns
- CRM Lead Management System Implementation
Brand & Content Evolution
Our partnership with Haydown Kitchens demonstrates our ability to transform brands. We're not just marketers; we're storytellers, crafting compelling narratives that connect with audiences and taking brands to new heights. We helped shape the brand aesthetic with video content creation and social content for their website and social and ad campaigns. We're proud to have played a role in bringing Haydown Kitchens' vision to life.
Engaging Marketing Strategy
Haydown Kitchens is not just aiming to sell more kitchens. They want to connect with an audience seeking kitchen designers invested in creating the perfect space. At iCandy Design, we developed a targeted marketing strategy that appeals to their ideal customer by addressing not only the desire for a new kitchen but also the entire project management process they offer.
Our strategy was designed around audience behaviours, understanding where they consume content and why they make purchasing decisions. By targeting customers at different stages of the buying journey, we were able to create a tailored approach.
We combined email marketing, targeted SEO, social media campaigns, lead generation and paid social ads to build a structured marketing funnel. The data was integrated into a CRM management system, providing a seamless conversion path and giving Chris and Lis full visibility of where B2C leads are in their buying cycle. This reduced friction in the process and ensured a smoother customer journey.
Project Lead
Lis Valenzia Haydown Kitchens