Ace Liftaway Case Study | Portfolio

Ace Liftaway has built its reputation as Hampshire’s leading waste management service provider, serving domestic, construction and event industries across the South of England.

Their digital presence didn’t reflect the customer focused, established and efficient brand that they are. Ace Liftaway was operating with two separate websites; Ace Liftaway, covering waste management services and Ace Loos, covering toilet hire. This split created inconsistencies in the brand and a disjointed user experience. Therefore, they needed a unified website that streamlined their services while maintaining the essence of their family-run business.

The challenge was not just about tying together the two websites, it was about creating an intuitive, e-commerce-enabled platform that made it easy for customers to book services while also considering location-based factors like postcode restrictions and additional service options.

To support their new website, Ace Liftaway also needed a strong marketing strategy to give authority to their online presence and drive customer engagement.

Deliverables:

Unified eCommerce Website
In-House Design & Build
Website Content Population
Streamlined User Experience
Designed Branding Elements
Ongoing Marketing Strategy
Organic & Paid Social Media Campaigns
Email Marketing Campaigns
Google Paid Ads

Unforgettable Brand

To refresh the brand identity, we wanted to showcase Ace Liftaway’s products and services uniquely and engagingly. We therefore introduced custom illustrations that inject personality and approachability into the website and marketing materials. These distinctive graphics not only reinforce brand recognition and are a core part of their visual identity.

Marketing Consistancy

Ace Liftaway needed a holistic marketing approach to strengthen online presence and reach a wider audience. This included a tailored ongoing marketing strategy, featuring organic and paid social media campaigns, email marketing, and Google Paid Ads to drive customer engagement and conversions.

Now, Ace Liftaway’s refreshed identity provides a strong foundation for a bold, fun and eye-catching marketing strategy. We include their new brand illustrations across the campaigns including organic social, paid social and email communications. Our marketing strategy ‘flushes’ away the competition, ensuring Ace Liftaway continues to stand out in the waste management world.

“Working with iCandy Design was a fantastic experience. Our new website is not only beautifully designed but also incredibly functional and easy to use. iCandy Design solved our previous website challenges, creating a seamless, user-friendly platform that makes services and purchases effortless for our customers.”

Melanie, Phillip and Helen
Ace Liftaway

Visit Ace Liftaway