Increase Conversions

Are you driving traffic to your website but struggling to generate conversions? You have come to the right place! Read our latest blog posts to learn how to help your business increase conversions and receive an improved return on investment.

Drive Sales with SEO

SEO can often be forgotten, as unlike its other digital marketing counterparts, it doesn't yield instant results. We show you the power of SEO and how, when taken care of, SEO can drive sales.

SEO vs PPC: Which is the right approach for your business?

The question that any business considering investing in their digital marketing strategy invariably asks is: which should we do, SEO or PPC? We explore each approach to help you decide.

Google Ads - Risk vs Reward

Google Ads can be highly beneficial when set up well and looked after, however, it's a very different story when it's not. Discover the risks and rewards to Google Ads and if it's the right choice.

The 4 Building Blocks to Digital Marketing

The number of customers from a digital generation is growing, it's important to adapt the way you market your business, to survive & thrive. Is it time you accessed your digital marketing strategy?

7 Tips to Grow Your Sales with E-Commerce Marketing

We reveal our top tips to get the most from your e-commerce marketing, drive traffic to your website, convert that traffic into paying customers and retain those customers.

Frightful Marketing Mistakes for B2B

The B2B marketing landscape is ever-changing, making it difficult to keep on top of everything, whilst running your business. Here are a few of the top B2B marketing mistakes that often get forgotten.

Top Digital B2B Lead Generation Strategies

There are so many different strategies and reports giving competing statistics on what works best, so it's hard to know what you should be doing. Discover the 4 most effective digital strategies.

Benefits of Social Advertising for B2B

In the past five years, social media has become a key tool in any B2B advertising or marketing strategy, with more and more marketers using it as one of their main forms of content distribution.

Is Your e-Commerce Site Getting it Right?

An annual survey carried out by United Parcel Force revealed that consumers are now buying more online than in stores... Find Out More!

What is a Bounce Rate and How Does it Affect Your Website?

One of the most common stumbling blocks when it comes to Google Analytics, is understanding what 'bounce rate' means. It is one of the most misunderstood metrics leaving people confused and unsure of.

iCandy Design is Now a Google Partner!

iCandy Design is now a certified Google Partner, specialising in Search Advertising!

How to Turn Clicks into Customers

When it comes to generating leads and sales, getting visitors to your site is only half the battle. The next half is turning this click into profit for your business.