So, You Have a Website, Now What?
There was a time where simply having a website acted as a competitive advantage. Today, a website - if not supported could struggle to attract visitors and convert sales amongst the billions of pages on the internet. Ongoing marketing activities can help reinforce your brand, drive traffic to your website and generate leads.
Being on the internet does not guarantee results
You may have all of the boxes checked on ‘what makes a good website’, if you are unsure, you can review your website against our best practices list here. So what do you do next? The answer is… ongoing marketing activities.
There are many ways that marketing can help drive traffic to your website, generate leads and grow your business. We will find the right, bespoke plan to suit your business requirements. We have underlined some key marketing activities and the benefits they can bring for your business. Find, Engage & Keep Customers.
Content Marketing
Content marketing works best integrated into a marketing strategy, reinforcing your brand, tone and engaging your target audience. At iCandy Design we can work with your business delivering a tailored content marketing strategy of ongoing guidance and copywriting support.
Messaging – We will work with your business to establish key sales messaging in line with bespoke website landing pages and banners to reinforce your brand.
Guidance – iCandy Design will provide advice on areas of your website that require expanded content and will research keywords based on prime content opportunities.
Copywriting – We offer copywriting support for our clients to ensure your website stays competitive, helping to build your brand, tone and provide your target audience with the information they require.
SEO
SEO is an affordable and effective way to market your company’s website – delivering a high return on investment and providing measureable results.
Our services include, keyword research & optimisation, keyword visibility & competitor analysis, SERPs (Search Engine Results Page), site speed optimisation and quarterly reports.
Take a look at how SEO & Content marketing can work together…
Email Marketing
Email marketing provides a simple, effective and measureable tool for businesses to grow direct traffic. Some of the key benefits include:
- Cost effective
- Builds Credibility
- Measureable
- Provides warm leads
Does your business use email marketing?
Pay Per Click (PPC)
When Pay Per Click is working correctly, the small fee for each click becomes minor compared to the visits to your website, and the potential conversion value. AdWords is the most popular form of PPC advertising in the world. This platform enables businesses to create ads that appear on Google’s search engine.
iCandy Design is a certified Google Partner, specialising in Search Advertising. We work with your business to research relevant keywords to create ads based upon the content of your website.
Find out more about our PPC services...
Social Media
There are over 3 billion internet users worldwide, and over 2 million of these have active social media accounts.
Popular social media platforms such as Facebook, Twitter and LinkedIn have proved to be successful marketing channels, offering a chance for businesses to provide customers with live, valuable information.
Marketing your business via social media allows you to reach a new audience and establish & maintain a relationship with your customers. At iCandy Design we can manage your social media accounts, including Facebook, Twitter and LinkedIn – updating accounts in line with your website and current trends.
Our Social Media Marketing Services...
Grow Your Business with iCandy Design…
At iCandy Design we offer marketing activities to help support, generate leads and grow businesses.
If you would like more information on our ongoing marketing activities, please contact us on 01256 895805 or email info@icandydesign.com