Why a High-Quality Website Is Vital For Your Business

Increase SERP Rankings

The goal of every business is to dominate the number one spot on Google, right? Well, with a state-of-the-art website your chances of achieving that will increase tenfold.

Search engines reward websites that have modern coding and optimised keywords. This means your HTTPS is secure, your website is compatible across all devices, your page is responsive, and all content is relevant.

To achieve this, you’ll need a sophisticated content management system that allows you to effectively manage all SEO operations on new and existing content. Including keywords, URLs, H1’s and Meta descriptions.

A bespoke website from iCandy Design gives you full access to Syrup, our custom-made CMS. Equipping you with customisable, responsive websites that can constantly be adapted to keep up with Google’s evolving algorithms. Learn more about Syrup 

Improve User Experience (UX)

Creating an attractive website is only the first step. We live in a technology-driven society; consumers expect (and deserve) a first-class experience on your website! UX design and providing a positive online user experience should be a primary focus throughout the entire design and development process.

Much like search engines, your audience will also respond well to interactive, fresh, and speedy websites. With iCandy Design’s bespoke web development services, you’ll be able to ensure that your UX is functional, purpose-driven, and easy to use, all while adding the frills and bells that will give your page the pizazz it needs to stand out from the competition!

There are a number of ways this can benefit your digital strategy, including:

• Reducing bounce rate
• Increasing the average time spent on your page
• Increasing CTR
• Retaining customers
• Acquisition through shares and word-of-mouth marketing

Make an Impression

First impressions count! Your website is usually the first experience consumers have with your company, and so it should be a positive reflection of your business – a digital Portfolio if you will.

A high-quality website is therefore pivotal to maintain an impressive brand image that captures your tone of voice and pushes your message in an engaging way that your target audience or industry can connect with.

Take a look through our portfolio and discover how iCandy Design can design and develop a custom website that is entirely tailored to your business! 

Take your website to the next level with iCandy Design…

At iCandy Design, the possibilities are endless when it comes to creative web design. We listen and help to bring your vision to life – all while providing you with full access, training, and support to Syrup. You’ll be equipped with a responsive website where you can easily upload or edit articles to maximise the success of your digital marketing strategy.

But don’t just take our word for it! Head over to our testimonials and hear from our clients. Get in touch with our team of experts today and discover how a high-quality website can benefit your business.