Digital Transformation

Evolve or Die

Be fully armed to drive your company to success.

Digital Transformation is about the adoption of digital technology to automate the management of processes, products and assets. It enables your organisation to improve efficiency, enhance customer value, manage risk, improve the acquisition of new leads and identify new monetisation opportunities.

Grow Leads

Unimagined Opportunities

Advancements in digital marketing and analytics technology have enabled unimagined opportunities for organisations.

The availability of data is a goldmine for those willing to go digital. Aside from giving organisations the tools to prioritise accounts and activities more accurately, the streamlining of processes means a faster, more reliable ecosystem is also possible, with efficiencies resulting in cost savings and more leads.

Prioritise Success

The Benefits of Digital Transformation

Digital transformation can provide your business with a range of valuable benefits:

More about Web Integrations
Lower Customer Acquisition Costs

It can be more cost-effective to retain existing customers than to constantly acquire new ones. By keeping customers happy and engaged, they are more likely to continue doing business with you and even refer others to your brand. Prioritise your resources and target customers who really care about your brand.

Increased Customer Retention

Be more reactive and give your audiences the content they want, when they want it. Digital Transformation can help companies better understand their customers' needs and preferences through data analytics, allowing them to offer personalized experiences that meet their customers' specific needs.

Decreased Costs of Serving Customers

Higher quality customer experiences mean fewer issues to resolve. This can come as a result of automated processes to provide end users with self-service options. Digitising routine tasks can also reduce human error and enable teams to focus on where they can make a difference.

Greater Cross-sell and Upsell Potential

On average, customers are 3.6 times more likely to buy more if they have a great experience. With accurate insights, you can provide customers with personalised recommendations and offers that are tailored to each customer's unique needs and preferences and are more likely to convert.

The Ability to Demand a Higher Price Point

86% of customers are willing to pay more for a better customer experience. Digital Transformation can help companies demand a higher price point by improving their value proposition, enhancing customer experiences, and creating new revenue streams.

Seamless Operations

The Power of Systems Integrations

Wouldn’t it be great to have one, centralised point for data analysis, making it easier and faster to determine what is driving your business growth?

At iCandy Design we develop innovative solutions to make your digital applications and websites talk to one another. 

iCandy Design provides you will the tools you need to succeed in this digital landscape.

Website / Web App
(CMS / Application)
3rd Party Applications
3rd Party Applications
(APIs / Integrations)
Customers
Customers
(Leads / E-commerce)
Resources
Resources
(Gated Access / Portal)
Stock
Stock
(SKU Management)
Finance
Finance
(Accounting / Payroll)
Payment Gateway
Payment Gateway
(Online Payments)
Reports
Reports
(ROI / Metrics)
Operations
Operations
(Workflow)
Sales
Sales
(CRM)
Security
Security
(Compliance / Data)
Orders
Orders
(E-commerce / Admin)
Hosting
Hosting
(Support & Maintenance)
A Winning Strategy

Omnichannel Marketing

Provide your target customer a seamless experience across all digital channels.

The power of digital means that customers can now be carefully nurtured at their many touchpoints. You can lead a target account from early problem awareness through to problem-solving, and eventually to the final solution and product conversion stage.

The result is a consistent message that reaches buyers through the appropriate platform, at the optimal time, and guides them through their customer journey until they are prepared to make a purchase or interact with your company.

Organisations that lack these capabilities are likely to fall behind.

Core Services

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Our strategy is to create the online infrastructure to build a strong-performing website and its applications.

Furthermore, we develop and/or enhance business systems and operations by providing efficient back office digital processes to enhance customer user experience.