Copywriting is an art with good dose of science thrown into the mix.
Getting words to combine ‘just so’ can be the difference between the reader acting on your call to action, or them just skimming past.
We Write Copy that Incentivises your Audience to Act.
- Copy for Web
There are best practices to follow when writing for web. Consider that many people will be browsing their mobile, rather than a desktop, so easy-to-digest content, formatting into bite size pieces is important to factor in. Copy for web should also be optimised for search engines and ideally geared to specific audiences.
- Copy for Print
Copy for print is typically more mass market, rather than crafted towards specific personas. This does not mean that the any word is less valuable, and the placement, font and style still contribute greatly to the impact printed copy can make.
- Tone of Voice
Our copywriters are experts in their field and can create winning content for your brand. Tone of voice is an important aspect of copywriting, ensuring your audiences receive a consistent experience every time they 'hear' from your brand.