Brand Identity

Logo identity, brand design, brochures, advertising, websites, direct mail... all from start to finish.

You really couldn't find a nicer bunch of people to make the branding process more seamless. Some people chose to be investment bankers, some people choose to be pilots, and some people choose to be doctors - we choose branding! It is what we do, all day, every day, and sometimes even in our sleep.

We know how to write and understand the brief, design stunning brands, present ideas to numerous stakeholders and bring them all together. We know how to test the design so it works in every conceivable environment, and when it's finalised we most certainly know how to apply it to brochures, creative direct mail pieces and powerful adverts (we have the know how to do that too).

Our corporate identity consultancy includes:

• Brand research and analysis
• Business names and searches
• Logo development and brand guidelines
• Stationery and design for print
• Website development, direct mail and advertising
• Signage, gifts and vehicle livery
• Exhibitions

We love branding projects, and we can't wait to talk to you about yours. If you would like to view some of our brand identity work click here, to find out more about how we can help, call us on 01264 356 256 or email here.

The Process

So how do you go about creating a brand... As with any complex task it's often better to aproach it in bite sized chunks!

The following outlines our approach:

1. Kick-off Meeting
 We may have met and/or received a brief and supplied costings. Before starting work, we meet with you to finalise your requirements.


2. Creative Briefing
 You draft a brief using a template we provide, and we use this to guide us. Together with a number of routes that have been discussed in a variety of earlier conversations. This may form part of the kick-off meeting.


3. Design Development
 Our team reads the creative brief and discusses the practicalities. Following this, we devise multiple creative routes. Usually we devise three routes - one more creative, one more conservative, and one more middle of the road.


4. Design Conception
 When we're happy with the work we have, we present the concepts to you either in person or at times remotely. You then review these options, select a preference, and provide your feedback.


5. Design Finalisation
 Development of the chosen concept in line with your feedback and supply to you for further comment. Ideally at this stage it should just be discussion of small details which we resolve with you.


6. Production
 After approval we set the artwork up either in different file formats, or purchase imagery and apply treatments, make it print ready etc, depending on the project.


7. Roll-out
 Once the first piece of work is complete, we can apply either the logo or style across a range of items or campaign as requested by you.